What mobile apps are helpful to restaurants?

The potential of apps in business settings is mind boggling. Every time you turn around, someone introduces another fantastic app that automates a process or system for your business or personal life for a very cheap price. Unlike software, apps don’t carry a lot of packages, postage and marketing overhead. An app is hosted on a website and you use it via the internet, making traditional distribution methods for software worthless overhead.

Five years ago, when Microsoft and other companies were predicting that we would all be using internet applications instead of software someday, I thought they were crazy. Now, the writing is one the wall. Great applications are coming out constantly and business owners that don’t learn how to use them face the possibility of not being able to compete with business owners that do. Restaurants are no exception.

The following is a great article I found on mobile apps that are designed specifically for restaurants that really give you a good idea of some of the potential uses for apps. Some of them are already popular and some still have a little growth needed before they become mainstream and really effective. Either way, this article from Software Advice’s Stephanie Shih is a must read for any restaurant owner or marketing professional that wants to stay ahead of the competition.

Check it out here: 6 mobile apps restaurants should know about

Brandon O’Dell of O’Dell Restaurant Consulting offers operations and marketing assistance to independent restaurant owners and small chains. Learn more at www.bodellconsulting.com.

Should I create an app for my restaurant?

Should I create an app for my restaurant?

This is a growing question in the minds of restaurant owners. Mobile apps are the big new thing. It seems everyone has an app now. So naturally, restaurants are asking restaurant consultants like myself and other professionals if they should invest in getting a mobile application.

Since my expertise is not in mobile technology, I go to more knowledgable people for an opinion on things like ‘mobile apps for restaurants’. Here is a great article I found on whether or not restaurants should create a mobile app. It’s from Sara Petersen at Punch Mobile Marketing. After reading this article and considering the benefits and costs, my own professional opinion is that you shouldn’t spend money developing a mobile app unless you are planning on it doing some specific that your website doesn’t do. If it is just a recreation of your website, it’s a waste of money. Read the following opinion from an expert in mobile marketing to see what she thinks…

Why you shouldn’t waste time developing a mobile app