What mobile apps are helpful to restaurants?

The potential of apps in business settings is mind boggling. Every time you turn around, someone introduces another fantastic app that automates a process or system for your business or personal life for a very cheap price. Unlike software, apps don’t carry a lot of packages, postage and marketing overhead. An app is hosted on a website and you use it via the internet, making traditional distribution methods for software worthless overhead.

Five years ago, when Microsoft and other companies were predicting that we would all be using internet applications instead of software someday, I thought they were crazy. Now, the writing is one the wall. Great applications are coming out constantly and business owners that don’t learn how to use them face the possibility of not being able to compete with business owners that do. Restaurants are no exception.

The following is a great article I found on mobile apps that are designed specifically for restaurants that really give you a good idea of some of the potential uses for apps. Some of them are already popular and some still have a little growth needed before they become mainstream and really effective. Either way, this article from Software Advice’s Stephanie Shih is a must read for any restaurant owner or marketing professional that wants to stay ahead of the competition.

Check it out here: 6 mobile apps restaurants should know about

Brandon O’Dell of O’Dell Restaurant Consulting offers operations and marketing assistance to independent restaurant owners and small chains. Learn more at www.bodellconsulting.com.

Restaurant Impossible at Poco’s in Kansas City | O’Dell Restaurant Consulting blog

Poco's Latin restaurant

Poco’s on the Boulevard in Kansas City, MO

I took a drive by Poco’s on the Boulevard today to snap some pictures of Robert Irvine’s Restaurant Impossible crew in action. Poco’s is a Latin restaurant that is near Kansas City, Missouri’s hispanic neighborhoods, and competes with a lot of great Mexican restaurants located just down the street.

Restaurant Impossible at Poco's in Kansas City

The “rear” view of Poco’s in Kansas City, MO and the Restaurant Impossible tents

When I drove up to Poco’s I expected to see a beehive of activity. Based on the show, the two day makeover is a mad dash to get finished, with Chef Robert yelling that they’ll “never get done on time”. That’s not at all what I saw though. What I witnessed was what appeared to be an organized and calm effort, with most the people helping either sitting or standing around. No running or hurrying and no stress. At least not outside the restaurant. Behind the restaurant, I saw servers in Poco’s uniforms sitting and talking. From across the street, I couldn’t tell what they were doing, whether it was training or helping with the remodel or something else.

As a restaurant and food service consultant, I’ve always wondered what happens when the Restaurant Impossible or Ramsay’s Kitchen Nightmares crew leaves. The restaurant has a new look, the menu is smaller, fresher, and likely higher priced, there is a boost in business due to the publicity and the owners have a new energy to “make it work this time”. My real concern for these restaurants is what happens next. Are the owners left with their same bad habits, only to revert to what is easiest? Do they continue to cling to the old crowd of customers that wasn’t enough to keep them in business, and alienate all the new potential customers by reverting to old habits and menus? Do they have new organizational systems in place or someone teaching them what information to record and how to organize their restaurant’s data to make sure they can be successful in the long run? Is there support after the reboot?

I don’t have the answers to any of those questions, but I do know one thing. More restaurants fail as a result of bad management practices than bad food. That doesn’t mean you can plan on being successful with bad food. The food is obviously very important. It just means that having good food isn’t enough. You have to have management systems in place and a process for tracking and saving important information about your restaurant, to allow you to make better, more informed decisions. You also need to have someone to talk to that knows what successful restaurants are doing that you aren’t, outside of the food.

Restaurant Impossible in the parking lot of Poco's in Kansas City

Most of the Restaurant Impossible staff sitting outside of the restaurant

These restaurants that receive free makeovers from the likes of Robert Irvine, Gordon Ramsay, or the Restaurant Makeover show are getting an incredible gift. The type of remodels and assistance they are getting is worth many, many times the $10,000 budget these shows stick to. The publicity they are getting is absolutely priceless. I don’t expect to be able to get into Poco’s for the next month. Especially in a food crazy town like Kansas City. I just hope the makeover shows are doing something to provide these restaurants with some support after the makeover. THAT is where the battle will truly be won or lost.

Update 8/10/12 – Robert Irvine answered some of the questions raised in this article via Twitter. See his replies here.

Brandon O’Dell and O’Dell Restaurant Consulting provide marketing and operations consulting services to small and medium budget independent restaurants and small chains, and offers downloadable organizational tools on their website. Brandon also operates a home chef service in the Kansas City and Wichita, KS metropolitan areas. Visit visit www.bodellconsulting.com and www.friendthatcooks.com for details.