Should I create an app for my restaurant?

Should I create an app for my restaurant?

This is a growing question in the minds of restaurant owners. Mobile apps are the big new thing. It seems everyone has an app now. So naturally, restaurants are asking restaurant consultants like myself and other professionals if they should invest in getting a mobile application.

Since my expertise is not in mobile technology, I go to more knowledgable people for an opinion on things like ‘mobile apps for restaurants’. Here is a great article I found on whether or not restaurants should create a mobile app. It’s from Sara Petersen at Punch Mobile Marketing. After reading this article and considering the benefits and costs, my own professional opinion is that you shouldn’t spend money developing a mobile app unless you are planning on it doing some specific that your website doesn’t do. If it is just a recreation of your website, it’s a waste of money. Read the following opinion from an expert in mobile marketing to see what she thinks…

Why you shouldn’t waste time developing a mobile app

What do you think?

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