Scripts or Skill: What is the best way to serve restaurant guests

Here is an interesting article I found from the Wall Street Journal about servers “reading” tables to adjust their service style to fit the customer.

While this is presented in the article as a new approach, it is really an “old” approach. Before McDonalds encouraged the next generation of restaurant owners to standardize everything in their restaurant in an effort to improve quality through consistency, servers didn’t really have training manuals. They picked up what they could from following other servers then made the rest up as they go. While this probably wasn’t the best approach to improving service in the industry as a whole, and may not best allow the restaurant to have service that reinforces a particular theme, it did yield servers who thought on their feet and could change their style of service to fit the customer.

Take a look at the article and leave your thoughts here on service, training, standardization of procedures and whatever else the article inspires you to talk about…

How Waiters Read Your Table

2 heads are better than 1

Apparently, Christopher Elbow and Boulevard Brewery in Kansas City aren’t the first pair that thought input from a chef could result in a great craft beer. I do have to say though that the Chocolate Ale made by Boulevard and Elbow is certainly a new twist in brewery/chef collaberations.

Read about what other chefs and breweries are doing in this article…

2 heads are better than 1.

Menu Engineering Gets A Makeover

Menu picture with scanning pattern

Scanning pattern

Interesting research in the linked article about menu engineering that contradicts what many of us have been taught.

I would like to know more about the study though before considering it definitive, like how large was the study group, how often was the study repeated with different test subjects to see if the results were the same, and were the subjects interviewed for subjective analysis to make sure that knowing they were being studied wasn’t affecting how they scanned the menus? Has this study been peer reviewed?

Menu Engineering Gets A Makeover.

Great article on running Facebook contests…

Great article on running Facebook contests…

A look at today’s consumer | Nation’s Restaurant News

An article about restaurant consumer demographic data from the National Restaurant Association’s Annual Report. Make sure to read all the pages…

A look at today’s consumer | Nation's Restaurant News.

Bringing this article back around. It’s a good read.

friendthatcooks's avatarO'Dell Restaurant Consulting's Blog

One thing I’ll never forgive formal culinary schools for, is teaching new impressionable would-be chefs to use a budgeted cost percentage to price food menus. Chain restaurants share an equal responsibility for perpetuating this bad practice by focusing their managers on food cost percentages without letting them in on the secret that the cost percentage is a management tool, not a pricing tool.

Though most culinary programs teach many different methods for pricing food, every culinary student seems to emerge from the Culinary Institute of America or Le Cordon Bleu believing in the world of restaurants, all they have to do to be profitable is serve great food and deliver a 33% food cost, or is it 25%, or 35% or 30% or 19%? The truth is, hitting a budgeted food cost does nothing to guarantee there will be enough money left over from the sale to pay…

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Are Mom and Pop Restaurants a Thing of the Past « Culinary Career Research Center | How to Get Into Culinary School | Culinary Admissions & Financial Aid Info

 

Are Mom and Pop Restaurants a Thing of the Past « Culinary Career Research Center | How to Get Into Culinary School | Culinary Admissions & Financial Aid Info

friendthatcooks's avatarO'Dell Restaurant Consulting's Blog

You won’t be able to find the answer as to what it is exactly that makes a restaurant successful in any forum. Without experiencing it for yourself, it’s tough to imagine that a restaurant is one of the most complicated businesses you can run. Most businesses are pretty simple. You buy a product, mark it up enough to cover your overhead, and hire people who can sell it effectively and count change, or you manage a warehouse, a sales team, a manufacturing line or a specific service your business offers.

A restaurant is so much more complicated than that. First, you are more than a retailer. You are running a warehouse. You have to have the same skills a good warehouse manager has, including a system for checking everything in and out of inventory, protecting your product from theft, knowing how to keep your vendors honest in their pricing and…

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McCormick & Schmick’s highlights local fare | Nation’s Restaurant News

What are you doing in your restaurant to incorporate local ingredients?

McCormick & Schmick’s highlights local fare | Nation's Restaurant News.

The new trend with bar snacks…

Check out this article from Restaurant Management magazine about the new trend in bar snacks.

http://www.rmgtmagazine.com/content/bar-snacks-get-fancy