What restaurant operators need to know about QR codes | Marketing content from Restaurant Hospitality
Everything you need to know about QR codesBrandon O’Dell with O’Dell Restaurant Consulting offers operations consulting and brand strategy advice for small to medium sized restaurants, food services and private clubs.
Harvard study finds flouride lowers IQ | Reuters.com
A Harvard study published in a US National Institute of Environmental Health Sciences journal, Environmental Health Perspectives, found a relation between lower IQ levels and flouridated water. The article title states a “cause/effect” scenario that can’t really be determined from correlative evidence, (article authors are notorious for making the jump from “correlation” to “cause/effect”) but the study does raise some serious questions. Other studies have suggested links between flouride and bone cancer.
Read the Reuters article here:
Harvard Study Finds Fluoride Lowers IQ – Published in Federal Gov’t Journal
New look for the blog ¦ O’Dell Restaurant Consulting Blog
I’ve updated the blog with a new template and visual look. The new template allows me to make it easier to navigate between the main website and the blog.
I’m still working on a possible graphic for the header, but I haven’t made any decisions on that yet. In the right side column, there is a new tool to navigate between recent posts, popular posts, recent comments and more. Check it out.
I hope you like the new feel.
Huge potential in QSR segment for ethnic restaurants
Here is an article citing some consumer feedback on the availability of ethnic foods in full service and quick service restaurants. Not surprisingly, there is a lot of potential for growth in both the full service and quick service restaurant segments for ethnic cuisine.
Take a look at the article and let us know on our blog what ethnic restaurants you wish you had in your market that you don’t…
Only 23% of Consumers Satisfied with Ethnic Offerings
Brandon O’Dell and O’Dell Restaurant Consulting offer operations and brand strategy advice for independent restaurants. Learn more at www.bodellconsulting.com.
What mobile apps are helpful to restaurants?
The potential of apps in business settings is mind boggling. Every time you turn around, someone introduces another fantastic app that automates a process or system for your business or personal life for a very cheap price. Unlike software, apps don’t carry a lot of packages, postage and marketing overhead. An app is hosted on a website and you use it via the internet, making traditional distribution methods for software worthless overhead.
Five years ago, when Microsoft and other companies were predicting that we would all be using internet applications instead of software someday, I thought they were crazy. Now, the writing is one the wall. Great applications are coming out constantly and business owners that don’t learn how to use them face the possibility of not being able to compete with business owners that do. Restaurants are no exception.
The following is a great article I found on mobile apps that are designed specifically for restaurants that really give you a good idea of some of the potential uses for apps. Some of them are already popular and some still have a little growth needed before they become mainstream and really effective. Either way, this article from Software Advice’s Stephanie Shih is a must read for any restaurant owner or marketing professional that wants to stay ahead of the competition.
Check it out here: 6 mobile apps restaurants should know about
Brandon O’Dell of O’Dell Restaurant Consulting offers operations and marketing assistance to independent restaurant owners and small chains. Learn more at www.bodellconsulting.com.
Are you taking advantage of low lobster prices? | O’Dell Restaurant Consulting blog
When prices move significantly on food, it usually worries restaurant owners. There are times when prices going down OR up can offer you a good opportunity to earn extra revenue though.
Currently, Maine lobster prices are tanking. There has been a glut of Maine lobsters caught this year and prices for lobsters on the East coast have hit a record low. While a restaurant owner might normally think “prices are down, that’s great for me“, it can be a double edged sword. You do not want prices on your already low priced products going down, especially if those products make up a large portion of your sales. While initially you may earn more money from lower recipe costs from those items, eventually your customer is going to want some of those savings passed on to them. When you do decide to drop your prices or offer featured items with these low priced ingredients, what you might experience is a skewing of your product mix to those lower priced items. This can actually canabalize sales of other items that may have a higher food cost percentage, but also likely contribute more gross profit dollars to your bottom line. That means less money in the bank.
Low lobster prices are a different story. When typically high priced food items drop in price, they allow you to lower your prices and skew your sales mix toward those items. Even though those items cost less than they normally do, the lobster is probably still going to be higher priced than your average sale and contribute more gross profit dollars than your average item sold. This represents a huge opportunity to improve both sales and profitability. By offering a lower price on lobster, your guests perceive that they are getting an incredible value so more of them order the lobster. Your average ticket goes up and so does your average gross profit per item sold. Win for you and a win for your customer.
O’Dell Restaurant Consulting offers operations and marketing consulting for independent restaurants. Visit www.bodellconsulting.com for more information.






