A good way to make your food stand out, and to communicate what your food is all about is by creating a signature item in each of your menu categories. These items should be your highest gross profit earners, and the centerpieces of your direct marketing efforts. They help define you and your restaurant. You don’t need “a bunch” of signature items either. The more items you have that claim to be “special” or “signature”, the less special each of them are. Save your other great, creative ideas for your daily or weekly features.