Burger King is banking on a new lower fat, lower calorie French fry to try and appeal to health conscious eaters. They are calling them “Satisfries”. While I applaud the thought, I’m not sure how a health conscious public is going to react to a processed “FrankenFry”. Health conscious people don’t normally seek out processed foods, however, there might be plenty of people out there more worried about ‘appearing to eat healthy’ than actually ‘eating healthy’. Personally, I would rather not eat a potato that has been mixed with special fillers just to make it absorb less oil. What do you think?
Here’s an article from Bloomberg on Subway’s fastest growing competitors in the profitable “sub sandwich” market. Better run sub shop chains can earn around a 30% profit margin, compared to an average 10% margin earned by fast food restaurants as a whole.