O’Dell Restaurant Consulting Blog

Who are we?
What do we want our restaurant to be known for?
What style of service do we offer?
What kind of food do we cook?
What can our customers get from us that they can’t get anywhere else?
How can we make our customers FEEL?
What is our color scheme?
These are all questions you should ask yourself about your [...]

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The restaurant business is tough. Everyone in it knows it. Everyone looking to get in it ignores it.
 The cold fact of the matter is that opening up a restaurant may be one of the worst investments you could make with your money. That’s a horrible, sobering statement coming from someone like me who’s in the [...]

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Do:
Concentrate your marketing efforts and dollars on people who already know you.
Don’t:
Try to be all things to all people. Find your niche.
Do:
Incorporate a few “signature” items into your menu. Having items that your competitors don’t have gives your customers a reason to come to you instead of them.
Don’t:
Depend solely on word of mouth marketing. Word [...]

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