O'Dell Restaurant Consulting Blog

Articles, conversations and Q&As for current and future restaurant owners and food service professionals.

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How to design an effective logo

March 20th, 2009 · 3 Comments

In order to effectively convey what it takes to create an effective logo, I think it is important to outline the qualities of an effective logo.

An effective logo is easy to recognize, even at a glance or at a distance
An effective logo is easy to remember
An effective logo tells people who you are
An effective logo [...]

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Tags: Articles · Uncategorized

Quick Tips – Get a color scheme for your restaurant

May 3rd, 2008 · No Comments

If you don’t already have 2 to 3 primary colors you use in your logo, signage, marketing, and indoor and outdoor decor, then pick some! A color scheme will help people identify you. If you keep the same color scheme congruent in all facets of your restaurant, new customers will find you more easily, and [...]

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Tags: Quick Tips