One of the most frequent questions I hear soon-to-be, and existing, restaurant owners lament, is how much to pay a manager.
“Most” owners asking this question are working owners. After being in the business for awhile, owners start to realize that they can’t be in all places all the time, and still be able to market [...]
What should you pay a manager?
August 21st, 2009 · 3 Comments
Tags: Articles
Reading suggestion – The Chef’s Commandments
July 29th, 2009 · No Comments
I just finished reading my pre-publication, review copy of The Chef’s Commandments: Maximize your kitchen’s profitability by J.A. Mendez from Pineapple Publications. Good read.
To be honest, I have to tell you that I was interviewed for this book, and the publisher used some of my blogs and articles for content, so I may be biased. Either way, [...]
Tags: Quick Tips · Uncategorized
How can I use gross profit pricing for a new restaurant?
June 4th, 2009 · 5 Comments
When opening a new restaurant, you are going to have to make assumptions about all your expenses and your head counts regardless of whether or not you price by gross profit. Since you will already have those assumptions, it only makes sense that you set prices so that you will collect enough markup (gross profit) [...]
Tags: Questions
Quick tips – Update your menu often
October 30th, 2008 · 3 Comments
You can greatly improve your cash flow by adopting a policy of smaller, more frequent price increases instead of waiting for a year or longer before raising prices a larger increment.
Use this simple example to catch my drift:
Chicken tenders $5.99 from January 2008 – January 2009
Price raised to $6.99 after January 2009
4000 orders of [...]
Tags: Quick Tips
Who is the target market for your restaurant?
October 17th, 2008 · 2 Comments
This may be the most important question you can answer when designing a restaurant concept. It is definitely the most important question to answer when creating a marketing plan.
One of the biggest mistakes restaurants make is trying to appeal to everyone. If you think that your target market includes everyone, you are setting yourself up [...]
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Who’s in charge of your restaurant?
October 14th, 2008 · 2 Comments
Charlie said….. Marla said….. Patrice said…..
He said, she said. It’s a game that gets played in a lot of businesses. Not having a defined “pecking order” that is understood by every person in your organization can lead to a lot of unneccessary headaches. Here’s a quick lesson about avoiding this business pitfall.
Who is in charge [...]
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Keeping it simple: How to create a restaurant concept that can succeed
September 23rd, 2008 · 1 Comment
High failure rates for restaurants. Yes they’re exagerated, but they’re still high. According to recent studies from Cornell and Ohio State universities, 59-60% of restaurants fail within the first three years. As many as 75% may fail within the first five. Why are they so high? For a list of the six biggest reasons, see [...]
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Are your dirty bathrooms scaring customers away?
August 6th, 2008 · 2 Comments
The bigger a city gets, the more small restaurants with great food and dirty bathrooms there are it seems. I noticed this phenomenom recently when visiting Kansas City from Wichita, Kansas. In Wichita, we have a shortage of independently owned, small, interesting restaurants. There are a load of chains here, and plenty of restaurants to [...]
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New O’Dell Restaurant Consulting Webstore!
July 9th, 2008 · No Comments
O’Dell Restaurant Consulting would like to announce the opening of it’s online webstore! In our store, you’ll find lots of on-site, email and telephone consulting service packages to help you solve the most pressing problems in your business. You’ll also find some great Microsoft Word, Excel, .pdf and graphic file restaurant tool downloads, most available [...]
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Pricing food – Why you’re doing it wrong and how to fix it
June 26th, 2008 · 10 Comments
One thing I’ll never forgive formal culinary schools for, is teaching new impressionable would-be chefs to use a budgeted cost percentage to price food menus. Chain restaurants share an equal responsibility for perpetuating this bad practice by focusing their managers on food cost percentages without letting them in on the secret that the cost percentage [...]
Tags: Articles