This may be the most important question you can answer when designing a restaurant concept. It is definately the most important question to answer when creating a marketing plan.
One of the biggest mistakes restaurants make is trying to appeal to everyone. If you think that your target market includes everyone, you are setting yourself up [...]
Who is the target market for your restaurant?
October 17th, 2008 · No Comments
Tags: Articles · Uncategorized
Keeping it simple: How to create a restaurant concept that can succeed
September 23rd, 2008 · No Comments
High failure rates for restaurants. Yes they’re exagerated, but they’re still high. According to recent studies from Cornell and Ohio State universities, 59-60% of restaurants fail within the first three years. As many as 75% may fail within the first five. Why are they so high? For a list of the six biggest reasons, see [...]
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