This is probably the most often asked question by restaurant owners, managers and chefs. If you are smart enough to be calculating your actual food and liquor costs by performing a physical inventory, then you are half way there.
This article will discuss a very important part of controlling food and liquor costs, one that most restaurants [...]
How do you control food and liquor costs?
December 12th, 2009 · No Comments
Tags: Articles
What should you pay a manager?
August 21st, 2009 · 3 Comments
One of the most frequent questions I hear soon-to-be, and existing, restaurant owners lament, is how much to pay a manager.
“Most” owners asking this question are working owners. After being in the business for awhile, owners start to realize that they can’t be in all places all the time, and still be able to market [...]
Tags: Articles
Reading suggestion – The Chef’s Commandments
July 29th, 2009 · No Comments
I just finished reading my pre-publication, review copy of The Chef’s Commandments: Maximize your kitchen’s profitability by J.A. Mendez from Pineapple Publications. Good read.
To be honest, I have to tell you that I was interviewed for this book, and the publisher used some of my blogs and articles for content, so I may be biased. Either way, [...]
Tags: Quick Tips · Uncategorized
Who is the target market for your restaurant?
October 17th, 2008 · 2 Comments
This may be the most important question you can answer when designing a restaurant concept. It is definitely the most important question to answer when creating a marketing plan.
One of the biggest mistakes restaurants make is trying to appeal to everyone. If you think that your target market includes everyone, you are setting yourself up [...]
Tags: Articles · Uncategorized
Keeping it simple: How to create a restaurant concept that can succeed
September 23rd, 2008 · 1 Comment
High failure rates for restaurants. Yes they’re exagerated, but they’re still high. According to recent studies from Cornell and Ohio State universities, 59-60% of restaurants fail within the first three years. As many as 75% may fail within the first five. Why are they so high? For a list of the six biggest reasons, see [...]
Tags: Articles · Uncategorized