This article will be one of the most important I've ever written for restaurant owners and managers in other food services. In this article, I'm going to do something you won't see from another consultant. I'm going to share with you the exact steps of an action plan I created to help a restaurant create a food cost fitness program, along with some helpful commentary from me.
In the linked article, a successful BBQ restaurant in Gilbert, AZ shares a couple marketing tips he and his partners use to market their restaurant. None of these tips include buying ads or issuing coupons.
I was lucky enough to eat at one of their other restaurants, Joe’s Farm Grill, while in Arizona a few weeks ago. They grow and/or raise nearly everything they serve right there on the same farm where the restaurant is located. It’s the definition of the word “fresh”.
For other marketing tips or help defining your brand, visit us at www.bodellconsulting.com.
For help implementing tools and procedures to improve your quality and service speed, find our services at bodellconsulting.com.
Spread the word, Hilton Worldwide is looking for successful independent restaurant concepts to pitch to their franchisees to put into their hotels. This might be a good opportunity to take the first step into franchising. The following article from Restaurant Hospitality E-Zine doesn’t say as much, but the Hilton maybe willing to foot all or part of the cost of franchising the concepts.