It’s common for startup restaurants to budget an initial 10% of their sales to go toward marketing in the first few months. If no one knows who you are, it can take some $’s to get known.
After that, it’s more common to see 2-4% of your sales being directed toward marketing. As far as how [...]
How much should I budget for marketing in my startup?
February 4th, 2008 · No Comments
Tags: Questions
Should I cancel our employee holiday party if we’re behind budget?
January 10th, 2008 · No Comments
A good employee party done right is a gift that keeps on giving. Even if it means closing down for a day, it’s worth it for the goodwill earned with your staff. The quickest way to lose that goodwill is to not have a party that you normally have every year. That sends the message [...]
Tags: Questions
