Alex Markels a writer for US News & World Report made the following observations regarding the success of Chipotle Mexican Grill, a high volume fast casual concept.
A Tested Recipe: Five Ingredients
Five lessons for start-ups from Chipotle Mexican Grill
By Alex Markels
Posted January 9, 2008
It’s the food, stupid. Its hip surroundings and green ethic notwithstanding, Chipotle succeeds [...]
Stick to the news, Mr. Markel
January 15th, 2008 · 4 Comments
Tags: Retorts
