O’Dell Restaurant Consulting Blog

If you don’t already have 2 to 3 primary colors you use in your logo, signage, marketing, and indoor and outdoor decor, then pick some! A color scheme will help people identify you. If you keep the same color scheme congruent in all facets of your restaurant, new customers will find you more easily, and are more likely to remember you. The colors red and yellow are popular in quick service restaurants, as studies have shown them to elicit excitement in people who see them, making them eat more on average.